Open from 4pm on 21 November 2019 - 5 January 2020

The ultimate Christmas extravaganza

Privacy Policy

This Privacy Policy (together with our Terms of Use) explains how information about you, which is collected by or provided to PWR Events Limited (“PWR” “we”, “us”) when you use our website, mobile applications and other online products and services as well as when you attend our Winter Wonderland events (collectively, the “Services”), or when you otherwise interact with us or other users via the Services, is used and shared.
We collect information you provide directly to us. For example, when you create a mobile application account you have the option to supply us with your email address. We also collect information when you associate a mobile application account with a social network account, use or access our Services including any interactive areas of our Services (such as our website), request or purchase Services, fill out a form, provide us with your contact information, participate in a contest or promotion, complete a survey, sign up to receive one of our newsletters, make a purchase, communicate with us via third party social media sites, request customer support or otherwise communicate with us.

When you choose to purchase merchandise or tickets, create an account on our site or subscribe to the Services, we may ask you to provide your name, email address, postal address, a password, and/or telephone number or other personal data, as necessary. We will also collect information about your order history in relation to purchases made relating to the Services. This personal data is collected for the purpose of providing you with the Services you choose to purchase and/or subscribe for. We may also ask you to provide your payment information when making a purchase, or we may direct you to a third party payment processing service to make payment.

If you attend one of our events, we may collect your date of birth to ensure your eligibility to attend the event and/or consume alcoholic beverages.

Message Boards, Chat Rooms, Blogs and Other User Forums
Personal data posted to message boards, chat rooms, blogs and other public user forums becomes public information. Please use caution when using these features of our Services. Please see our Terms of Use for the standards of behaviour that must be followed when using these sections of the Services and what happens to anything you post or submit.

Newsletters and Other Communications
When you use our Services, you may sign up to receive newsletters and other communications about our Services and promotions (e.g. on the official Hyde Park Winter Wonderland website ( To sign up, we may ask you for additional personal data, as necessary, to send you the communications you request.

We may send you communications related to the Services which you have purchased or inquired about.

With your consent, we may send push notifications or alerts to your mobile device. You will be asked whether or not you wish to receive such push notifications when you download the relevant mobile application and can deactivate these messages at any time by changing the notification settings on your mobile device.

Details of how you may opt-out of receiving any communications from us are described in the “Your Preferences” section below.

Other Data We May Collect Automatically
When you use our Services, we may automatically collect certain personal data that we then aggregate so that it is not reasonably linked to a single, identifiable individual. This information provides us with helpful statistics that are used to improve our Services – for example, information on how our Services are generally used and accessed. By collecting this information, we learn how to best tailor our Services to our customers. We collect the following information automatically:

Log Information
We log information about your use of the Services, including your Internet Protocol (“IP”) address, the type of browser you use, access times, pages viewed, number of clicks, and the page you visited before navigating to our Services.

Device Information
We collect information about the computer or mobile device you use to access our Services, including the hardware model, MAC address, operating system and version, unique device identifiers and mobile network information.

Network Information
We may collect information about your network, such as information about devices, nodes, configurations, connection speeds and network and application performance.

Location Information
We may collect information about the location of your mobile device. For more details, please see “Location Information” below.

Usage Information
We may collect information about the use of our Services and certain tools, such as how often the tools are used, the duration and quality of use, calibration data, project configuration data and operator data.


CCTV systems are in operation at our events for safety and security purposes and to help us minimize queuing and ensure the smooth running of our events.

Information We Collect From Other Sources
We may also obtain information from other sources (for example, people you communicate with via the Services and information publicly available on social networks) and combine that with information we collect about you.


Our website uses cookies to distinguish you from other users of our website.  This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.  For detailed information on the cookies we use and the purposes we use them see our Cookie Policy.


We may use information about you for purposes, including to:
• Provide, maintain and improve our current and future Services;

  • Administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
    • Provide and deliver the products and Services you request, process transactions and payment information and send you related information, including confirmations and invoices;
  • Resolve technical issues related to the Services, and send you technical notices, updates, security alerts and support and administrative messages;
    • Respond to your comments, questions and requests, and provide customer service;
    • Communicate with you about products, services, offers, free trials, surveys, contests, promotions, rewards and events offered by us and others, and provide news and information we think will be of interest to you, including through electronic communications (email and SMS) and based on your location with your consent or where otherwise permitted by applicable law;
  • Measure and understand the effectiveness of advertising we serve to you and others and to deliver relevant advertising to you;
    • Monitor and analyse trends, usage and activities in connection with our Services and tools and those of third parties;
    • Personalize and improve the Services, and provide advertisements, content or features that match user profiles or interests;
    • Process and deliver contest entries and rewards;
  • Notify you about changes to our Service;
    • Link or combine with information we get from others to help understand your needs and improve our services.


When you register for our mobile application you will be offered the choice to accept notifications from us. If you agree, we will be able to provide you with exclusive content and features as well as information about in-event promotions being offered by us and others. All notifications, including promotional notifications will come directly from us and will not be sent to you by any third party.

If you provide us with your email address, for example when you create a mobile application account or when you make a purchase through our site, we will ask you if you would like to receive promotional material based on your interests by email from us or from other companies we work with including our parent companies, (International Management Group (UK) Limited (“IMG”), and WME IMG), their affiliates and subsidiaries . If you do not wish to receive such marketing information, you may opt-out either during the registration process, or by following the “unsubscribe” link in any communications you receive from us or by us at

If you have provided us with your postal address or telephone number we may also use your details for promotional purposes unless you ask us not to do this.


We may share your information with our partners, including IMG, WME, AGT GmbH International, their affiliates and subsidiaries, affiliates, distributors, resellers, channel partners and/or our licensees where necessary to provide Services which you request or to support our promotional activity or as permitted by applicable

If you have agreed to receive direct marketing from us and our affiliated companies, we may also share your data for this purpose.

We will share your personal data with other users at your direction or through functionality available in the Services, including when you participate in the interactive areas of the Services.

We may share your personal data with service providers (for example, payment card processors) and contractors that we have retained to perform Services or work on our behalf. These parties are provided only with the minimum personal data needed to perform their functions, are not permitted to process personal data for any other purposes unless required by law, and are obliged to have adequate technical and organizational security measures.

In addition, we may disclose your personal data to courts, law enforcement authorities, and other government bodies if we are required to do so by law or legal process or if we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.

We reserve the right to transfer your personal data in the event we sell or transfer all or a part of our business or assets. Should such a sale or transfer occur, we will use reasonable endeavours to direct the subsequent owner to use your personal data in a manner that is consistent with this Privacy Policy.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you for statistical purposes.

We do not sell or otherwise disclose personal data about you, except as described here or as permitted or required by law.

We process location information through our mobile applications in order to provide you with alerts, messages, push notifications, and similar messages and notifications when you are near locations we think may be of interest to you. Such points of interest may be within or outside or our venue and may relate to services we think will be of interest to you but which may be offered by third-party affiliates.

When you first launch any of our mobile applications that collect location information, you will be asked to consent to the application’s collection of this information. If you initially consent to our collection of location information, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device. If you do so, our mobile applications, or certain features thereof, will no longer function. You may also stop our collection of location information by following the standard uninstall process to remove our mobile application from your device. We will continue to collect location information until you change the preferences on your phone, or uninstall the mobile applications as mentioned above.

Certain of our Services may offer social sharing features and other integrated tools (such as the Facebook “Like” button), which let you share actions you take on our Services with other media, and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

The information that we collect from you will be processed in the United Kingdom and/or in other states of the European Economic Area (EEA). From time to time we may also transfer your information to countries outside the EEA which do not offer data protection standards comparable to those within the EEA. If we transfer your personal data to a country outside the EEA we shall do so in full compliance with applicable data protection law and this privacy policy to ensure that your information is adequately protected and lawfully

Our Services may provide links to other websites and services for your convenience and information. These other websites and services may operate independently of us. Linked sites may have their own privacy notices and terms of use in place, which we strongly suggest you review if you visit any linked websites or services. To the extent any linked websites or services you visit are unrelated to our Services, we are not responsible for them.

We maintain administrative, technical, organisational and physical safeguards to protect against loss, misuse or unauthorised access, disclosure, alteration or destruction of the personal data that you provide when you use our Services.

In accordance with our obligations under the Data Protection Act 1998 (and the General Data Protection Regulation when it comes into force ), both as amended from time to time, we provide users with access to personal data we hold and respect users’ rights to review, correct, complete and delete their data where appropriate. You also have the right to withdraw consent to any processing activities that we are undertaking based on your consent. To help protect your privacy and security, we will always take steps to verify your identity, such as requiring a password and user ID, before granting access to your personal data. Access requests and any queries regarding your rights in relation to personal data we hold relating to you should be addressed to

If you would like to view the personal data we process about you, to update your contact details and preferences, or to tell us you no longer want us to process your personal data, you may do so by emailing us at If you would like to be removed from our mailing list, you may email us at If you ask that we stop using your personal data, we will take appropriate steps to honour that request. However, we will retain records of your personal data as needed in order to comply with applicable law and as necessary to enable us to comply with your requests.


This Privacy Policy may be updated periodically and without prior notice to reflect changes in our privacy practices on our Services. We may post a prominent notice on our Services or email you to notify you of significant or material changes to this Privacy Policy. The date at the top of this Privacy Policy indicates the date when it was most recently updated.
If you continue to use our Services ten (10) days after the date of such notification your continued use of our Services will be deemed to be your acknowledgment of such changes.


If you have any questions or comments about this Privacy Policy, or if you would like us to update the personal data we have about you or your preferences or exercise any of your rights, please contact us by:
* Sending an email to; or
* Writing to the Marketing Team, PWR Events Limited, Building 6, Chiswick Park, 566 Chiswick High Road, London W4 5HR.